About Us
I founded Next Steps to help horticulture and AgTech businesses move faster, scale smarter, and make the right connections across borders.
After years leading global companies and opening markets from California to China, I’ve learned what it takes to turn innovation into traction. Whether it’s launching a new product, building a sales organization, or securing strategic buyers, I bring hands-on experience and a get-it-done mindset.
While I lead all client engagements personally, I don’t work alone. Around me is a trusted group of industry experts—from brand specialists to technical advisors to commercial strategists—who join depending on the challenge. That’s the we behind Next Steps.
We help:
– Startups fast-track their way to a market-ready product
– Scale-ups connect with the right strategic partners to unlock growth
– Investors evaluate whether a startup is commercially sound—and help course-correct when it isn’t
We don’t just understand international horticulture; we’re embedded in it. And we’re here to help you take the next step with clarity, confidence, and commercial power.